The global posture correction market is anticipated to surge at an opulent CAGR of 8.1% throughout the forecast period from 2022 to 2032. The global market is projected to be valued at US$ 1.1 Billion in 2022 and is likely to reach a market size of US$ 2.40 Billion by 2032, according to the FMI report.
The global posture correction market is expected to propel over the forecast period due to the rising back and spin disorders, growing hunchback, and poor body posture increasing the global posture correction market size. Furthermore, accelerated healthcare infrastructure along with the growing popularity of enhancing body posture and rising back pain among youngsters and the old-age population resulted in a higher demand for posture correction.
The market is predicted to have diverse posture correction products such as posture correction belts and posture correction braces are propelling the market share. Overworking hours for sitting in a chair, poor sitting habits and unhealthy and sedentary lifestyles are flourishing the posture correction market growth.
The rise in the aging population, adoption of natural treatments along with growing disposable income are mushrooming the adoption of posture correction. The government initiatives to raise awareness related to fitness, innovation of products, and several health problems are advancing the posture correction market growth.
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Various start-up companies are coming up with innovative skills and unique product launches to upsurge the market size during the forecast period. The posture correction start-up companies are developing the best bunion correctors to improve spin and body posture while charging low costs for the devices. Moreover, with the help of devices such as posture correction belts and posture correction sticks, anyone can make movements to stretch weak muscles easily.
Key Takeaways
The surging posture correction exercises and widespread awareness-related health among millennials are positively increasing the posture correction market trends. These days, the growing trend of posture correction yoga among every age group of people is expected to grow in the market throughout the forecast period. In addition to that, rising online yoga classes on various platforms and growing awareness on several campaigns and through news channels are growing the adoption of posture correction exercises.
At present, the rising adoption of kinesiology tape and posture correction sticks among adults is flourishing the posture correction market growth. For instance, in 2019, according to NSC, nearly 3.3 million sports injuries occurred, including swimming, riding cycles, and playing football, among others.
Furthermore, growing awareness concerning serious sports injuries is likely to increase the demand for posture correction. Moreover, in 2021, Mueller Sports Medicine developed its new product, “adjustable posture corrector,” for work-from-home people and sports athletes.
On the basis of product segment, the global posture correction market is categorized into sitting support devices, tapes, and kinesiology tapes. The kinesiology tape is likely to dominate the market by capturing the highest CAGR during the forecast period. This tape helps to reduce sports injuries and improve the flow of blood, thus increasing the demand for kinesiology tape during the forecast period. Applying this tape on the knee, joint space, or other joints is likely to cure the injury fast.
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Competitive Landscape
The market is predicted to exhibit fierce competition as the number of key players in the global posture correction market is spread all over the world. These key vendors are adopting various marketing strategies to acquire the lion’s share of the market. Some of the most commonly used marketing methodologies are acquisitions, product launches, mergers, partnerships, acquisitions, collaborations, agreements, and global expansion, among several others.
Upright, Swedish Posture, Acorn International, Aspen Medical Products LLC, BackJoy, Evoke Pro, Super Ortho, Comfy Brace, Ottobock, ITA-Med Co.
